Zero to One

The most useful part of this book is the insistence that great companies are not built by copying whatever is currently fashionable. They come from a specific, earned belief about the world that other people do not yet share.

I don't agree with every frame in it, but I like books that force me to argue back. The monopoly chapter is the obvious headline, but the real value is the question underneath it: what do you believe that is both true and useful?